barbenheimer the musical

AWARD- WINNING CAMPAIGN  |  MAY 2024

Collaborating with the team of Barbenheimer: The Musical for several months, Upstage Right crafted a marketing campaign worthy of the zeitgeist to promote the show's run at the Orlando International Fringe Festival.  Barbenheimer: The Musical  became an award-winning production, with multiple recognitions, including Outstanding Marketing, Box Office Achievement, Patron’s Pick - Peach Venue, Orlando Sentinel “Best of the Fest” Honoree. The Outstanding Marketing award reflected the campaign's excellence and breadth, which included social (paid and organic), digital, posters, environmental/experiential, and bespoke branded merchandise.